International Exposure
Program 2017 at
Sacred Heart University
Week 1: Global Business Environment
The rst week of this intensive curriculum introduced essential business terms, tools and skills.
SLS students learned about competitive markets, protability, risk and business modelling and
engaged in discussions related to business ethics, sustainability and corporate social
responsibility.
During week one, the professional development component was effective communication. Hands
on sessions were geared towards improving capabilities in business writing and presentations and
non-verbal communication. Technical writing, presentation preparation and effective speaking in
a diverse, global business environment were emphasized.
Week 2: Global Financial Markets
Week two focused on the structure and
dynamics of global nancial markets. Students
studied the primary nancial markets and the
assets traded in these markets The sessions
helped develop a better understanding of how
nancial markets work from both a theoretical
and practical perspective, how different
nancial markets interact and underpin the
economy, and the increasing importance of
information and technology in global nancial
markets. These sessions were conducted in the
state-of-the-art Trading Lab.
Professional development sessions in week two included workshops on business etiquette,
negotiation skills, time management and interpersonal communication skills.
Week 3: Global Marketing
The evaluation of global market opportunities and development of market entry and expansion
strategies designed to create customer value was covered in week three. Students learned to
assess global marketing opportunities and to develop and manage marketing strategies in a global
setting. Digital marketing and social media marketing were emphasized throughout the week.
During week three, free golf lessons were offered during the professional development session. The
importance of golf and other activities as tools to facilitate networking was emphasized.
Week 4: Entrepreneurship and Career Management
Week four, the nal week, culminated with discussions on both starting a business and
pursuing a successful professional career. Successful entrepreneurs attended these sessions to
tell their stories while providing opportunities for the group to interact with these individuals
and learn from their successes.
27