customers, landline telephone took 50 years, mobile phone took 12 years, YouTube took four years,
Facebook took three years, Twitter took two years and Reliance Jio took a measly 83 days.
Prof. Mashelkar further showed a slide, which depicted the reason for the exponential growth of Jio
Mobile by creating a world record of 16 million subscribers in the first month of its operation in
September 2016. It was possible due to the introduction of Aadhaar-based paperless Jio SIM
activation process, which could be completed within a minute. Thus, we can have a successful
business model if the innovation is 10-times better and cheaper, says Prof. Mashelkar.
Prof. Mashelkar also took the example of a few of the other businesses for their best practices such
as iBreastExam, Narayana Health Heart Surgery and Jaipur Foot.
Towards the end of the session, Prof. Mashelkar recalled his first meeting with Barack Obama, the
former American President. President Obama had asked, “What innovation do you do?” Prof.
Mashelkar had replied, “I do innovation that works for all and not for the privileged lot.”
Prof. Mashelkar asked the audience at the auditorium to come forward with innovative ideas. He
suggested the PDPU faculty members to encourage their students to think out-of-the-box.
At the end of the lecture, Prof. Dave gave the vote of thanks and announced that the PDPU
incubation center is open to all new ideas. The varsity is looking forward to provide full assistance to
meritorious students in order to take their innovations forward.
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