SlideShare for business Tips To Create An Effective SlideShare And Increas | Page 2

3. Explain your value proposition vividly: Let the readers know your strong points.
Readers have many ‘Whys’, try to address these whys. Make clear in their minds
what makes you stand apart from your competitors.
4. Use charts and graphs: Slides are made to represent more information in fewer
words/space. Stick to it. Use charts and graphs wherever possible. Use infographics
rather than writing long explanations.
5. Include pictures: Sometimes readers want to see a real picture of your product
rather than graphical representation or animation. In these cases, it is highly
recommended that you post original pictures of your product in the slides.
6. Include research and analysis: There are many research firms that provide the
data that your readers need. You can use this to make your content look more
informative and less of a marketing tool.
7. Tell something about your company/owner: People want to read success stories,
period. Include a couple of slides about your company and its growth. This will make
them feel ‘connected’ to your company.
8. Tickle the funny bone: Too much information might be music to your ears but
won’t be the case with everyone. You don’t need to be a comedian for being funny.
The best part is, even a lame joke can crack laughter when it is on a slide.
How To Make It More Productive?
After making the slideshow for your business, the next step is, making it visible.
Following tips will help you in making sure your efforts aren’t in vain: