Sleuth Magazine Vol 4: Art Edition July 2021 | Page 21

FEATURE PROFILE car , you won ’ t look at it . But if there is an accident suddenly , a lot of people gather around . Instead of the accident , i try to be the sparkly car on the road they tend to look at but not gather around that much .”
Most musicians aspire to be nominated for the Recording Academy Grammy Awards . Referring to his work being considered for such awards , Bedük said that it felt nice to be noticed by professionals , but he didn ’ t get his hopes high or view the trophy as the apex of his career .
These awards are for the big players in the industry giving each other pushes to their own artists ,” Bedük said . “ It is like a game they ’ re playing on their own .”
After controversy surrounding the past year ’ s Grammys , in which the artist The Weeknd was snubbed despite releasing one of the year ’ s most critically acclaimed albums , Bedük said that award shows are never fair . He said The Weeknd had produced an amazing album , but he thinks such battles cannot be fought .
“ It is an established industry game . You either are in the game or you are not in the game ,” Bedük said . Making air quotes , he said : “ The man always gets his way .”
What are his biggest career accomplishments ?
Bedük said he had done something in a country that had never been done before . “ In Turkey , it is mostly Turkish music by all artists , and I think I was the first to do a whole album in English with an independent attitude .” He said introducing a new genre in his country represented the greatest accomplishment of his career . “ Then I did electric dance music live on stage with my band , which was not seen before in Turkey as it was only for DJs .” .
When asked if he planned to relocate to the United States and try to make it there , he said he never planned ahead and he let things run organically .
He also said he ’ s not too focused on commercial success . “ At this point in my career , after all these years , I just want to play my music and go to concerts . I don ’ t want to play Wembley Stadium or go get Grammys . These things are earthly to me .” He continued : “ I just wanna play my music and hopefully get accepted for what I do . I don ’ t want to change my music for someone else .”
Bedük signed a publishing deal with Universal Music last March . He said the label is a good place to be , given how saturated the market is at the moment . “ Everyone is doing music , and everyone is a ‘ producer ’, and everyone is a musician these days .” He explained the move by saying : “ To do my music as uniquely as possible I have to have a reach for the global market . You have to have the networks to back you up where you cannot reach .”
He said it is difficult to stand out unless you do something that will be viral . “ It is almost impossible to raise your head above that mud unless you do something flashy or social or you gotta have a lot of luck for that to happen .”
His advice for musicians starting now is to be unique and not try to imitate what is catchy or popular in the market . “ Be you . You have not been done before .”
He emphasised the need to not have big expectations and accept how big or how little their work will be received by the fans . “ Embrace what happens next ,” Bedük said .
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