tries to get fashion to its social borders, he
always looks for new ways to find questions
which haven’t been asked so far. What does
gender mean to us, what is art or how do
people get to know who they are...
fashion as a kind of art. Currently we
aren't interested in target groups. Our
collections are based on creativity,
provocation and the search of the
forbidden. Kind of breaking borders and
establishing new rules that define the
DNA of HOERTINGERSOLAK.
CAN YOU TELL US ABOUT YOUR CREATIVE
PROCESS?
Our creative process is about having deep
conversations with the things that
surround us, collecting moods
everywhere we go and find new
silhouettes, fabrics and aesthetics. There
is no A to Z way in our work. the whole
process is driven by new ideas and
inspirations. You could describe it as a
constantly changing process.
WHO ARE YOUR FAVORITE DESIGNERS?
John Galliano, Miuccia Prada, Alessandro
Michele.
WHAT WOULD YOU LIKE THE FUTURE TO
HOLD FOR HOERTINGERSOLAK?
DO YOU DESIGN WITH A CERTAIN TYPE OF
PERSON IN MIND?
The way how we work doesn’t need a
certain type of person. Right now we see
First of all it would be great that more
people get to know our work and
understand the way we’re working. Right
now we try to show what a creative
potential there is in our veins. That makes
our work hard to understand while it
forces the costar to overthink its current
ideals. That is something hard to
communicate cause you need an open
minded audience which has a creative
view on society and art. Sleeves Magazine