HOW WILL YOU DESCRIBE YOUR FEELING
FROM NOW SINCE YOU STARTED THE
BRAND?
I think before I needed a kind of guidance
to go through step by step. That’s why it
took me time to comprehend that now I
can do it, still learning but one never stops
to learn and that’s a good thing. I never
gave up, always did what I love. Since I
started I feel much more confident. Of
course it’s hard work to always keep up
but on the other hand it’s also so much
fun. And I think that’s one of the main
ingredients, loving what you do with
passion and commitment. So far I am very
glad and happy to do what I do. Maybe I
wouldn’t feel that way if I did something
completely different.
WHY DID YOU DECIDE TO START YOUR
BRAND?
I decided to start my brand because I
always had an urge to create my ideas and
to see them „alive“, just the way I pictured
them in my head. It’s like the more I think
about one thing that excites me, an
inspiration or a design, that is flying
around in my head, the more I want to it.
I loved working with other Designers, to
see how they worked and learning from
them pushed me more to do my own
designs. At a certain point I thought, if they
can, why can't I. So I started to do
everything my way and here we are.
WHAT HAVE YOU LEARNED SO FAR IN
YOUR BUSINESS?
That not everything is as easy as
everyone think it is, especially for
someone like me with the focus on
learning and willing to learn. I try to
show my work more and being visible
wherever I can and when I have the
possibility to do that. For now it’s
mostly online because I think presence
is essential and the Web is a good
platform/medium for young Designers
to show their work. And that’s one
point I noticed and realized: be visible
as much as possible and wherever you
can and show what you can do. This is
the start, I guess but if you don’t go for
it you’ll never know how it would have
been in the end and what would have
come out of it.
WHERE AND WHAT DID YOU DO IN THE
FASHION WORLD PREVIOUSLY ?
Before and during Fashion studies I did
a couple of internships in Fashion
around Düsseldorf, not just only in the
Design sector, also in Retail. It was a
short internship, but I got a lot out of
from this experience. Just to see how a
boutique’s going to be run was a lot. I
am more of an observer and I try to
absorb everything I see. It was good to
see a different area of the Design world
that I haven’t seen before.
Ater graduation I moved to London
and continued my internships in
Fashion Design and it was a great
experience. Totally different than the
ones I did before and loved it! It was
various and I had always something
different to do which made me
confident in how to work and approach
things. What can I say, you can never
do enough internships. Depending on
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