Sleeves Magazine July August 2017 | Page 61

ABOUT DESIGN HOTELS Design Hotels represents and markets a curated selection of over 290 independent hotels in more than 50 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original," someone with a passion for genuine hospitality, cultural authenticity, thought- provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides. Founded by Claus Sendlinger in 1993, Design Hotels offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York and Singapore. In 2015, Design Hotels joined forces with Starwood Preferred Guest (SPG), enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of the industry’s leading loyalty program. In every participating member hotels, SPG members can earn and redeem Starpoints on every stay. Sleeves Magazine