Sleeves Magazine July 2016 | Page 31

WHAT CHALLENGES DOES A NEW DESIGNER FACE? TO BE CREATIVE IS NOT ENOUGH. HOW DO YOU COMBINE CREATIVITY AND BUSINESSMINDEDNESS TOGETHER? The major challenge of the fashion industry is to enter the world and find the ideal environment in which to exist. Also be compatible with many types of markets. Getting the trust of the public and the industry while holding up the weight of being a good designer, you need to maintain your own original identity without too much compromise. WHAT DID YOU DO PREVIOUSLY BEFORE YOU DECIDED TO BE A DESIGNER? As I say I directed all my studies for the past 13 years in the direction of fashion to become one day a designer, my only dream ever since. WHERE DOES YOUR INSPIRATION COME FROM? The last inspirational input for my collection was the 1996 film by Danny Boyle based on the novel of 1993 the Scottish writer Irvine Welsh. Trainspotting – Studying Fashion and Costume, it is natural to look for inspiration in a book, poetry, music or film. The idea behind my design is to work within fashion a concept, a way of life, an attitude and a calibration of life. Reinterpret it according to my way of thinking and create a short circuit, a slight disturbance. DO YOU DESIGN WITH A CERTAIN PERSON IN MIND? My muse is the image of the bad boy who grows up in the suburbs, on the edges of society now projected in the new reality. My sketchbook is full of this bad boy image. TELL US MORE ABOUT YOUR CREATIVE PROCESS? The sketchbook for me is essential. I usually start with some sketches My collection is made of a special combination of research and then being inventive with details to create a new unique look. It is a street inspired collection but at the same time it has aspirations of luxury. An unusual detail, such as safety belts and the fishing line fabric which has been printed. Handmade precious nature of some fabrics while others are unconventional and mass produced. Some fabrics I have designed and have created especially for this collection as a reinterpretation of the blister of medicines consists of a base of sheer organza printed with application of heat sealed laser vinyl. Also the accessories using the maxi phosphorescent zip, maxi reinterpreted carabineers as design pieces on the head, prints drawn by me, other elements moulded and shaped with the new 3D printing technology and maxi iron buckles. Sleeves Magazine