Sleeves Magazine April 2016 | Page 60

always something ever so slightly different about them - almost imperceptible, but enough to catch eyes. and technical aspects of production that haven't been around for that long and are considered quite artisan." "It's a talking point," he says, again charmingly underselling the effect he's so shrewdly engineered. "If you're down the pub with your mates and you're wearing one of my shirts, just a white shirt, and it's taped instead of stitched, it'll take them a moment to clock what's different about it, but it makes you stand out a little. And every man wants to look good. If someone says he looks fantastic... he's only human." So is he ahead of the curve? I ask if there are any particular features that mark out a CSB design, and the innovator, the technician in Brogden hits his stride. "Everything is technical in what I do. For example, fabrics that look to the naked eye a classical fabric perhaps aren't. They may have a triple-layer system to them where they have a waterproof membrane bonded inside. So a coat that looks like a classic wool coat is actually effectively a wa