I
would never call myself an
artist," says Christopher Brogden, the
designer behind up-and-coming
menswear label CSB London. He says
he takes a more pragmatic approach;
that his focus is on solving problems, on
improving the experience, the selfworth of his customers. "I want to give
people confidence in something that
looks fantastic," he tells me. "I want to
add something to someone's life. For
me, that's not me being an artist." But
meeting him over a drink amongst
hipsters in London's Shoreditch at the
overtly aesthetic BOXPARK, a pop-up
mall and lifestyle spot built entirely
from recycled shipping containers, I
can't help but think he's being
unreasonably modest.
One takes the point, however. In an
industry characterised by flamboyance,
by trend and the indefinable 'cool', by
form over function and beauty over
truth, Brogden is a breath of fresh air.
Ten years working in the industry for
brands such as Emanuel Ungaro, DKNY
and Tommy Hilfiger in Paris, New York,
and Amsterdam respectively have done
nothing to shake his humble,
unaffected attitude. He might be
mistaken for any other average bloke
but for the remarkable jacket he shows
Christopher
Brogden
Sleeves Magazine
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