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If you ’ re ready to start using more digital channels for engagement but you just don ’ t have the time , then let us do the hard work for you .
It takes an average of seven interactions with a brand before a consumer converts and either makes direct contact or purchases a product . So , the more information you have available online , via your website , social media , or newsletters , the more likely you are to convert these prospects from your digital channels .
If you ’ re ready to help that process along , here are some quick tips to boost the performance of your social media channels and are equally applicable to your website :
Look your best
Make sure your profile photo and cover photos are high quality and relevant , so people know who you are when they land on your page . To make it as easy as possible , complete any bios and add a link back to your website to keep everything connected .
Consistency is key
You don ’ t have to post every hour , but you do need to supply a steady stream of content to your channels . This might be every couple of days or every week . Whatever works for you and your resources . If you have multiple channels , think about using something like Hootsuite , which is a free scheduling tool .
Video is the most popular form of content
Did you know , YouTube is the biggest social media platform of all ? To boost your engagement , why not try adding a couple of videos to your feed . Let people see what you ’ re getting up to on a day-to-day basis . How are you helping your clients today ?
Are you helping them reach a specific goal or reviewing their progress ? If you have a smart phone , you can easily shoot content and upload it . If you want to go a step further , there are lots of free video editing tools out there that let you add logos , titles and calls to action .
Images perform better
If you ’ re not quite ready to commit yourself to film , why not add an image to your post ? It could boost your engagement by over 30 % on some platforms . If you are adding photos to posts , make sure they ’ re high quality and you have permission to use them if they ’ re not your own .
Social media is about connecting
Most people use these platforms to connect with others so don ’ t be afraid – it ’ s called social media after all . Like other peoples ’ posts , comment and share – maybe add your thoughts to what you ’ re seeing out there to help your audience understand the implications and showcase your expertise and hopefully , you ’ ll influence your audience .
If you want to take it a step further , find out what social media platforms reward their users for and encourage your audience to take the action you want . For example , Instagram views saving a post as its top form of engagement but for Twitter , it ’ s retweeting .
Why not let us do the hard work for you
If you ’ re ready to start using more digital channels for engagement but you just don ’ t have the time , then let us do the hard work for you . With MyMarketing , you can set up a beautiful and compliant website , automatically add relevant news articles to your site as well as social media channels .
Find more information on MyMarketing under the support tab on the SimplyBiz Mortgages website , speak to the Adviser Services team on 01484 443470 or email adviserservices-tech @ simplybiz . co . uk .
Sources : 1 . statista . com 2 . GWI ( Q3 2020 )