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7 . Refer
Our referral partners across a significant number of areas are in position to take your referral , deal with the customer on your behalf and offer a valuable referral fee . By simply setting your admin team up to make the referrals on your behalf , you can create a valuable additional income and retain a happy client . Our referral partners all offer client guarantees , so this is a much better solution than not doing it at all and risk losing your clients to your competition . Most referral partners are able to offer training and support for your teams and as they are also offering the advice , there is no compliance risk for you .
8 . Communication , communication , communication
Staying in regular contact with your client bank is not only an FCA requirement , it also ensures that you are seen by your customer as the person that supports their requirements and when needed can offer additional support . If you are always available to offer support across all relevant areas , why would they ever consider going anywhere else ? However , to do this properly , you need to set aside time – or harness technology .
One solution is Eligible , a recent addition to our tech support services available to members . Their product , Retain , is designed to take the burden away from you and even alert you to client requirements and future sales . These tech systems can help you stay in touch without you having to employ staff to drive your business forward . If you do have the capacity within your firm , train your team to put in the processes that will spot new leads and renewals and general opportunities . As an example , most of the back-office system providers are able to run virtual training sessions to identify the key areas of opportunity .
9 . Get involved
If you ’ ve heard the saying ‘ you only get out what you put in ’ then apply that to your local community . There is so much opportunity in being involved and it ’ s an excellent way to keep your brand front and central . Consider participating , sponsoring , or organising community events ; your support for local groups or schools can be really important . Even simple things like donating unused letterhead to schools can really help , parents don ’ t throw away their children ’ s artwork , so your headed paper
2021 holds plenty of opportunity , you just need to ensure you remain best placed to stay ten steps ahead of your competition
is likely to be on someone ’ s fridge at home for a very long time . Overall , this will help to build long lasting valuable brand awareness in the community and increase new business enquiries .
10 . Safety and security
Keep your business safe , by ensuring you have a robust checking and compliance process as part of the foundation of your business . As your business grows , so does the potential for risk and fraud . Build in regular reviews with an audit / compliance team and ensure you meet with any third-party introducers and review the agreements regularly . A structured review will ensure you remain happy to work in partnership . In times when face-to-face isn ’ t suitable – harness tech tools such as zoom etc .
In summary , 2021 holds plenty of opportunity , you just need to ensure you remain best placed to stay ten steps ahead of your competition .