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The challenge for many is finding the time to step back long enough to look at these areas in isolation and provide tangible outputs . I guarantee if you are able to find the time , the investment is worth every second .
Our team constantly works with firms in support of their development and in this article , I have collated some of our most effective hints and tips that may help you on your way to making those incremental changes that offer success as standard .
1 . Teamwork
Book a series of development meetings with your team and ask everyone to bring along their thoughts relating to what you could all do to make your business better . We very rarely take enough time to ask for feedback from the people who speak to our customers the most and they often have some gems that have laid undiscovered as the time hasn ’ t been right and everyone is ‘ just busy ’. This may take a while to embed into your business as a culture , but it is well worth doing , as one great idea can transform and lift your business . Some of the best suggestions can be the simplest to adopt . Pilot them first , maybe to a small pool of customers or for a short period of time , don ’ t expect them all to work , just don ’ t give up because the next one might be the best thing you have ever done . Our industry is continually changing , and your firm needs to remain flexible and adaptable to thrive .
2 . Research
Make time to regularly research your marketplace . What are your competitors doing , how are they winning business ? Have your clients ’ needs changed ; do they want to communicate with you differently ? This industry has changed dramatically in the last 10 months – the way you and your clients operate will have adapted to a new normal and the old may no longer suit their purposes . Invest time to understand how your existing clients and new customers ’ needs and lifestyles
The challenge for many is finding the time to step back long enough to look at these areas in isolation and provide tangible outputs . I guarantee if you are able to find the time , the investment is worth every second
are changing . Adapting your business to meet industry requirements is key , but to grow your business you have to ensure it complements the changing requirements of your clients .
3 . Marketing
Marketing is an essential component in your business planning and successful campaigns often take time to plan with a keen eye to remaining cost effective . If you are not sure of your approach , run a pilot and test your idea on a small segment . If that demonstrates success , invest more time and resource and open up the audience .
One note of caution however ; always ensure that the segments you select are relevant to the product type and vice versa . Decide whether you are wanting to market product or grow brand awareness . Envisage your end requirement and support with a path that takes you there . Weigh up your options and assess whether you are remaining focussed and inevitably you will remain within budget or achieve return that allows for extension of that budget with comfort .