SKORCH Holiday 2017 | Page 136

Skorch F INTERVIEW E AT U R E clothes you wear speak for yourself without the need for words. What should a large woman consider when buying clothes, beyond what looks beautiful in a showcase? A woman of great stature must first recognize, understand and accept what her size and strengths really are, and leave aside prejudices. The showcases are aimed at attracting customers and show trends, they don’t dictate to what size or what body the garment is aimed at. What would you change or remove in marketing with plus size fashion in Latin America? Size marketing tends to be extremist. It only works with the images of women of enormous dimensions and that is one of the fundamental errors in transmitting the message of acceptance, it doesn’t cover all sizes, and fashion marketing mainly focuses on women of small size. It is time for society to understand that size alone is only a number, and that all bodies are unique and beautiful in nature. For you as a designer, what does a model have to be, whatever size, to be ideal? The positive attitude and the disposition are two fundamental characteristics that a model must own, regardless of size. We can all be models if we set our minds to it and instruct ourselves. Wearing a designer costume and not knowing how to wear it is like seeing it on the coat rack, it does not transmit and it is not commercial. The willingness to do your best makes the photo or the walkway successful and achieves the goal.