Skin Health Magazine Issue #9 / Autumn-Winter 2018 | Page 35 Editor: Tracey McAlpine make a difference to how women like myself looked and felt. The website gives readers the chance to test products, buy carefully curated beauty bags, and watch videos where products are explained and recommended. Fighting Fifty challenges the perceptions of ageing and gives people in their fifties a place where they rec- ognise themselves. Six years later, Fighting Fifty is going from strength to strength and I’ve had the oppor- tunity to meet many inspirational people who share my passion for living life to the full after fifty. Together we are changing the way older people are viewed and spoken to. During this time the beauty industry has dropped the anti-aging message and increasingly older models are seen in glossy magazines. Society’s view of ageing is slowly adapting as more of us move into the second half of our lives. And the internet has given us the opportunity to easily convey ways to live well into old age. What I have learned is that age is no barrier to self-improvement, that by pushing yourself you can change your life and outlook both mentally and physically. That ageing is inevitable but ageing well is a choice. Taking regular exercise, eating well and getting enough sleep are great starting points to a healthy old age. After all, age is just a number. Discover more at ISSUE #09 | 2018 | 35