Skin Health Magazine Issue #9 / Autumn-Winter 2018 | Page 18

5 REASONS YOUR SKIN CARE ROUTINE ISN'T WORKING By Shari Shallard S ometimes skin care products you’ve used happily for ages seem to suddenly stop working their magic. You find yourself having bad-face days with increasing frequency, and it’s both mysterious and frustrating. So, we talked to Clinical Facialist Kate Kerr, Director of Kate Kerr London, about different causes of these skin revolts and what you can do to get your face back on track. Challenge: Winter Skin In colder months, Kate points out, the mix of central heating indoors and blustery winds outdoors can confuse your skin. “Dehumidified air of a heated room strips moisture from the skin leaving it feeling tight, dry and dull; it can even exacerbate sensitivity and rosacea,” says Kate. “The skin will often try to counteract this by overproducing sebum to prevent moisture evaporation. Add this to a build-up of dead skin cells and you have increased risk of acne.” Skin Solution: “To counteract dryness, turn the temperature down a few notches and put on a jumper instead,” suggests Kate. “Wash with a gentle exfoliating cleanser to prevent build-up of dead skin cells, to enhance product penetration, and to help the skin look brighter. Apply a Hyaluronic Acid-Based serum, as this holds 1000 times its own weight in water and will help counteract water loss, and drink plenty of water.” Challenge: Being Twentysomething For many women, this is a wonderful time for skin. “Up to age 28 we’re in our skincare prime and our skin is at its best,” says Kate. So if your skin is struggling, you may have too much of a good thing. Skin Solution: Focus on enhancing the healthy functioning of skin cells by using antioxidants and SPFs, and go easy on the moisturisers. “Moisturiser on our skin’s surface sends a signal down to its water reservoirs to halt production. This makes skin sluggish and lacking in mois- ture, so we reach for more moisturiser, thus exacerbating the problem.” Challenge: Being in Our 30s and 40s Around age 28 we see a decline in collagen, elastin and hyaluronic acid production. “Collagen gives skin its strength, elastin its ISSUE #09 | 2018 | 18