Skin Health Magazine Issue #7 / Spring 2018 | Page 27

Our Editor Helen with CODAGE founder Julien Azencott
ourselves, it’s a true pleasure for us, and we
want to manufacture the products ourselves
because we want to make sure the quality is
going to be maintained. Our formulas are always
changing; every year we bring out a new col-
lection of ingredients, and our customers know
that they are benefiting from the best advanc-
es in cosmetology. I don’t believe in selling
customers the same product for ten or 15 years;
there’s none of this ‘hero product’ stuff that
my grandma used for years and the formula
hasn’t changed.
A brand needs to be fully transparent and
accountability is so important. We don’t
believe in crazy marketing; word of mouth,
for us, is key because if you build your cus-
tomer base naturally, it grows in a more
organic way and becomes stronger. We believe
that you are not just an age and a skin type;
your skin has multiple needs and is going to
change all year long. Our range of products
allows our customers to become true cosme-
tologists at home; for example, they may think
‘today my skin is tighter than yesterday because
I was travelling and I’ve been drinking, so
I’m going to add this serum into my daily
anti-aging routine’ or they might think ‘I need
radiance today so I need to do a peel.’
The best feedback I’ve ever received from a
customer is ‘you’ve changed my life.’ I’ve even
had one customer cry in front of me because
she had been dealing with a big patch of in-
flammation on her cheek for three months and
nothing had worked, so I applied some of the
Serum No.1 Intense Moisturizing Serum on one side
and I put the Serum No.7 Soothing & Anti-Redness
Serum on the other and within four minutes it
started to change colour. Things like that are
so rewarding and make us feel like true artists.
We have lots of new products coming soon, in
fact, we want to launch too many! Sometimes
we will bring out a temporary collection as we
like to create formulas for seasons, for specific
events, for moments in life, for collaborations.
We just did a collection with the Four Seasons
hotel in the French Alps – we formulated a
highly nutritious repa