I
f you are on any type of social media, we
with your complexion reaping the rewards in
are pretty sure you will have seen someone
record time. After using a sheet mask just once,
– be it a celebrity or best friend – sharing
we can confirm from personal experience just
a picture of themselves with their face swathed
how incredible the skin looks. Smooth, plump,
in a white, slimy mask that makes them look,
radiant, juicy, clear and calm are just some of
shall we say, a little scary.
the ways we would describe our skin after a
These strange-looking products are sheet
sheet mask session.
masks, one of the most popular and exciting
Unlike traditional face masks, w hich must be
skin care technologies to have graced our rou-
washed off for skin to feel the real benefit, the
tines in recent years. After starting life in Asia,
residue left behind once you have peeled away
where all great beauty innovations begin their
a sheet mask can be massaged into the skin like
journey to worldwide
a serum, so not a drop
stardom, the global
is wasted. You can
In as little as 15 minutes,
sheet mask market is
even decant any lefto-
set to be worth around
liquid hiding within
they deliver a bottle’s worth ver
$336.7million by 2024,
the packaging into an
according to Transpar-
old bottle or jar, so you
of actives
ency Market Research;
can continue to apply
that’s a lot of sheet mask selfies you’re going
the same concentrated elixir to your skin over
to be exposed to in the next few years. But
the subsequent days.
what makes sheet masks so amazing that people
So how do you get started? The options truly
want to snap a picture of themselves wearing
are endless, with everything from brightening,
one?
anti-aging and blemish-reducing formulas avail-
Their unusual and slightly freaky appearance
able for your delectation. We love the Dr Bragi
once on the skin is one reason sheet masks
Intensive Treatment Mask, a fabric face mask
have soared in popularity, and brands love
packed with marine enzymes to revitalise the
anything that will increase their exposure on
skin, and the Cliniccare EGF Refresh/Tight Mask,
social media but, in reality, it’s their simplicity
which contains Hyaluronic Acid and peptides
that makes them such an enduring step in mil-
to tighten and lift the skin while softening fine
lions of people’s routines. A sheet mask is a
lines. As most sheet masks are a one-use only
piece of cotton, hydrogel or bio-cellulose fibre
formula, they can be included in your routine
that has been saturated
as and when you see
with skin-loving ingre-
fit. Using them weekly
You might look weird,
dients and shaped to
means your skin is kept
mimic the size and but the after effects are well topped up with hydra-
contours of your face,
tion and vitamins, but
so it can essentially be
using them before
worth it
placed onto the face
special occasions or
like a second skin, with holes for your eyes,
when your skin is in need of some extra TLC
nose and mouth. In as little as 15 minutes, these
is just as beneficial. We can’t tell you how good
masks can deliver almost a bottle’s worth of
a post-holiday sheet mask feels after returning
ingredients and actives into the skin and, thanks
home from a week spent in the sun’s dehydrat-
to the material acting as a barrier between the
ing rays, or how comforting one packed with
air and your face, less of this goodness is lost
soothing Aloe Vera feels after a day outside in
to the environment.
the biting cold. You might look weird for a few
In some cases, this means your skin is getting
minutes, but the after effects are well worth it.
a month’s worth of skin care in the time it
Just don’t answer the door to the postman
usually takes to complete your morning routine,
mid-treatment.
ISSUE #05 | 2017 | SkinHealthMagazine.com 7