Skin Health Magazine Issue #10 / Winter 2019 - Page 22

THE JOY OF MASKING By Danielle Hadley W aiting for things is not fun. The build up to something exciting happening is never as fulfilling as the event itself which is why, when it comes to skin care, people (including myself) find it hard to commit. We want instant results, not small changes that take weeks to show themselves. However, skin care doesn’t really work like this. When using a new product, the advice is always the same: wait at least 28 days before forming an opinion on whether or not it is working for your skin. This is because it takes the skin around a month to turnover new cells, meaning that by day 29 you should be seeing some noticeable improvements in your complexion. For those of us who only want to wait minutes to see results, a face mask is your best option. Designed to work their magic in less time than it takes to scroll through your Instagram feed, think of a face mask like a flash treatment that uses a high concentration of ingredients to optimise your skin in the shortest amount of time, whether you need to calm a breakout or erase the signs of a late night. This instant gratification makes face masks one of the most enjoyable and satisfying products to use, and the fact that using them encourages relaxation and ‘me time’ only increases their appeal. There’s a reason a huge chunk of #SelfcareSunday posts on social media feature someone rocking a face mask. Unlike your daily routine, which focuses on correcting and maintaining your skin for the long-term, a mask can be swapped in and out as and when you need it. My week doesn’t feel complete unless I have treated my skin to a ISSUE #10 | 2019 | 22