THE JOY OF
MASKING
By Danielle Hadley
W
aiting for things is not fun. The
build up to something exciting
happening is never as fulfilling as
the event itself which is why, when it comes to
skin care, people (including myself) find it hard
to commit. We want instant results, not small
changes that take weeks to show themselves.
However, skin care doesn’t really work like this.
When using a new product, the advice is always
the same: wait at least 28 days before forming
an opinion on whether or not it is working for
your skin. This is because it takes the skin
around a month to turnover new cells, meaning
that by day 29 you should be seeing some
noticeable improvements in your complexion.
For those of us who only want to wait minutes
to see results, a face mask is your best option.
Designed to work their magic in less time than
it takes to scroll through your Instagram feed,
think of a face mask like a flash treatment that
uses a high concentration of ingredients to
optimise your skin in the shortest amount of
time, whether you need to calm a breakout or
erase the signs of a late night. This instant
gratification makes face masks one of the most
enjoyable and satisfying products to use, and
the fact that using them encourages relaxation
and ‘me time’ only increases their appeal.
There’s a reason a huge chunk of #SelfcareSunday
posts on social media feature someone rocking
a face mask.
Unlike your daily routine, which focuses on
correcting and maintaining your skin for the
long-term, a mask can be swapped in and out
as and when you need it. My week doesn’t feel
complete unless I have treated my skin to a
ISSUE #10 | 2019 | SkinHealthMagazine.com 22