Branding is a way for the individual to differentiate themselves from the rest of the pack where you will be able to connect with others in your field . Next , you will need to find your focus . Pick an area that you want to dominate and tailor your messages and social media postings toward this . If you are in Occupational Health and Safety ( OHS ), for example , you will need to follow other OHS consultants and OHS publications to keep abreast of current OHS practices . Share articles about the topic and re-tweet postings from other OHS consultants , so it becomes clear to anyone who follows you what your area of focus is .
Career
Branding is a way for the individual to differentiate themselves from the rest of the pack where you will be able to connect with others in your field . Next , you will need to find your focus . Pick an area that you want to dominate and tailor your messages and social media postings toward this . If you are in Occupational Health and Safety ( OHS ), for example , you will need to follow other OHS consultants and OHS publications to keep abreast of current OHS practices . Share articles about the topic and re-tweet postings from other OHS consultants , so it becomes clear to anyone who follows you what your area of focus is .
6 . Make connections in person
Though tempting for shy newcomers , don ’ t limit yourself to social media – you need to go and get your name out there . Volunteer for something you are passionate about , where you can showcase your skillset and build a portfolio of Australian initiatives . This is a very important first step towards building your personal brand . In addition to helping people , volunteering will help build your network and potentially introduce you to a mentor . Finding a mentor from your chosen business or industry will be helpful in ensuring you gain the knowledge that is pertinent to the Australian economy . Forging connections on many levels is definitely key to creating a brand . Identify key players in your field including well-known experts , top consultants and academics , and make it your goal to meet with as many as possible .
7 . Stay true to your brand
Carry your brand across from online to in-person communications . This means that who you are online and who you are in person should be the same . Celebrities like Justin Bieber and Katy Perry have a strong brand , which means they get the most attention . While you may not aspire to achieve their celebrity status , developing a personal brand that resonates with Australian employers and clients can be the key to success in launching a long-lasting career in your new country .
There is no instruction manual for building a brand . A brand position and reputation is something that is slowly built up and earned over time . That said , as you are planting the early ‘ seeds ’ of your brand , the actions you take from the start of your business will dictate where your brand is heading long term . It is important you get this right , as it is often more difficult to change a tarnished brand image , than it is to start from scratch .
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