Skilled Migrant Professionals October 2014 | Page 20

Business

AVOID
the top

5

business
mistakes

T

here is a formula to being successful in business. Most fail because
they don’t follow the fundamentals of this tried and true methodology. Part
of that learning is avoiding the five biggest
mistakes business owners make. If you
want to ensure fast and continued success
in business, here are five keys to your ongoing success.

#1

If you try to be everything to
everyone, you’ll usually just
attract no one…
You’ve got to focus your energy on those
you can really help. There are two things
you need to be absolutely clear on.
First, as you would have heard many
times before, it is vitally important to define
your audience - who is your ideal customer/
client? Maybe you are struggling trying to
figure that out. It’s OK – most of us do! Here
is one easy way to work it out. Imagine you
have way too many clients, like ten times
more than you can possibly handle – OK,
just play along with me. Now imagine you
need to get rid of 90% of them. Those you
would keep equal your ideal client.
Second, you have to be really, really clear
on the specific problem you solve