Sean Jam
es
about the
Perus Crew
MOVIE
ERS I
ERS I
NG BE
NG BE
FUCKI
FUCKI
THE
THE
GET
GET
www.peruscrew.com
Why that name “GET THE FUCKING BEERS IN DICKHEAD” ?
Perus started as a crew at the hands of Pirkka Pollari about 13 years ago. When
i moved to Finland in 2009 the Perus guys had just released their 7th full length
video called PP7, I was completely blown away by it and over the next couple
of years got to know them really well. It became apparent to me that Perus was
already a household name in Finnish skateboarding and basically a company
already, they just didn’t have any products yet, so we teamed up with Pirkka,
Jesse Turunen and myself and formed as a company.
The most striking thing about the crew was the attitude with which they went
about their operations. No serious stuff, no deadlines, formal goals or pressure
to make parts. It just came naturally and the level of skating was ridiculous. This
attitude really comes across in the videos, everyone performing out of love for
skateboarding, and motivated by each other, not money or to be the best.
When we were in Barcelona escaping the cold Finnish winters, it became a
constant saying when we were skating and rambling. Get t he fucking beers in
dickhead, it was the response to everything and a very solid reflection of our
attitude towards skating.
Get the Fucking Beers in Dickhead became the obvious choice for the name of
the video which we couldn’t figure out until 2 weeks before the world premiere in
Berlin.