Wita footwear is a really new Italian skateboard shoe company. The
footwear company is formed by 2 italian skaters from Milan with 20
years of experience. To know more about this company I have asked
them a few questions about this project.
Enjoy reading the interview below ;)
Tell us a bit about how this adventure was born…How did
the idea of starting this company come about? explain
what inspired you to start this company.
Is a project that was born by two Italian skaters precisely in
Milan, the idea started in early 2012. We wanted to create
a shoe that would combine good quality with a retail price
lower than other brands. At this time if we look at the
construction of the new skateboard shoes, we realize that all
look alike and people do not know that many times are the
same models but with different brand names. So based on
this, and especially also the crisis of our country we wanted to
produce this shoe.
Why is it called Wita?
Wita, is an acronym for Viva Italy. This is an exclamation that
is used in our country that means is that things are going well
or things go wrong. So we decided to use it!
At the moment you have only one model for sale ,isn’t it?
Yes, at this time we only have one model and one color
available, but we soon realize another model and increase the
range of colors.