Six Star Magazine Six Star Magazine Winter 2011/2012 | Page 5

Over the years, more and more Canadians

While the support has been tremendous,

encouraged them to share information with

have chosen Subaru — and we thank you

the people of Japan are still very much in

for your continued support. It’s always

need and may continue to be for some

comforting to know that we have such

time, so we encourage everyone to visit the

now gained real traction; when one of our

encouragement, but in times of crisis, such

Red Cross website and donate to this very

dealerships was flooded a few months ago,

as those we experienced this year with the

worthwhile cause.

other dealers helped out by redistributing

earthquake and tsunami in Japan, this is
even more important to us.

Although our own facilities escaped

their customers more readily.
This new way of working together has

vehicles in order to meet customer

unscathed, many of our suppliers were

commitments. This is just another way we

severely affected by the devastation.

hope our efforts are proving that customers

events of March 11, which had a devastating

Remarkably, they have made enormous

are the first priority for Subaru.

impact on the country and its people. As a

progress under such hardship and are

Japanese company, our ties to Japan are

recovering very quickly.

We were shocked and saddened by the

very strong; relatives, friends, colleagues,

As you can imagine, a vehicle is

Other initiatives were implemented at
SCI headquarters, including increasing
shipments from Japan to a weekly schedule

business partners — all were affected to one

comprised of thousands of parts and that

and extending leases at no charge to our

degree or another.

vehicle is very much incomplete until all

customers so they could wait for the 2012

of them are in place. As a result, we were

models to arrive.

However, right from the moment we first
witnessed this horror, there was a source

delayed in delivering new vehicles and also

of reassurance: the positivity and resilience

challenged in finding parts to service the

create confidence behind the wheel and to

shown by the Japanese people. To honour

existing vehicle network. When this disaster

deliver a service experience that gives you,

this strength of character, we have also done

struck, we knew that our customers from

our valued customer, the added confidence

our part to move forward.

coast-to-coast needed to be reassured that

that your needs are being met. This is what

their ownership experience w