Six Star Magazine Six Star Magazine Winter 2011/2012 | Page 41

TECH TALK

SYNTHETIC OIL: LONGTERM CARE IN A BOTTLE

CUSTOMER KNOWLEDGE,
CUSTOMER CONFIDENCE

BUILT TO LAST,
BACKED ALL THE WAY

With superior performance and driver

While you’re at your local Subaru dealer, you

Most car manufacturers don’t bother to

confidence in mind, your Subaru dealer

may notice a series of informative videos

publish a maintenance schedule that runs

promotes the use of synthetic motor oil in

playing in the customer waiting area. These

beyond the 160,000-km mark. But longtime

all vehicles. In fact, it is now a requirement

videos provide details on all the products

Subaru owners know that their vehicles are

for most 2012 Subaru models.

and services available in the dealership,

capable of easily eclipsing that number

including Subaru parts and accessories that

and running strongly well into the future.

little to no residue build-up and synthetic

New engines have fewer emissions and

are designed to work perfectly with your

This is why Subaru Canada is extending the

oils have the qualities needed to keep them

Subaru. For added convenience, these

maintenance schedule for our vehicles all

running like brand new. These oils perform

same videos have also been uploaded to

the way up to 500,000 km. Look for it in the

better in both the extreme cold weather of

www.youtube.com/subarucanada and

New Year on subaru.ca or at your local

a typical Canadian winter and the extreme

to www.subaru.ca.

Subaru dealer.

heat of a normal Canadian summer. They also

In the waiting area, you can also find

This initiative provides added peace of

retain greater fluidity, flow more easily and

Subaru Quick Cards, a series of quick

mind in two ways: first, it shows that we are

maintain viscosity better than conventional

and easy-to-read pamphlets designed to

confident that our cars are built to deliver

motor oils, delivering greater performance

help make informed decisions on what’s

superior longevity and, second, it provides

and better fuel efficiency.

best for you and your Subaru. The topics

you with a set of clear guidelines for keeping

include everything from the advantages

your Subaru running smoothly for years

protect your engine better: Due to the

of the Subaru Lineartronic CVT over other

to come.

fact that synthetic oils don’t break down as

continuously variable transmissions to the

The extended maintenance schedule is

easily under high operating temperatures,

steps you need to take in the event of an

an example of how Subaru Canada and our

they keep your engine running cleaner and

accident and much more.

dealers value our longstanding customers

These characteristics, in turn, serve to

longer. They also last longer with oil change
intervals suggested at 10,000 km.
If your Subaru is topped up with synthetic

These are just two more ways that we hope

for more than just potential new car sales.

to give you all the information needed to

Our reputation has been built on our cars’

keep your Subaru in tip-top shape.

reliability and longevity — and we’re thrilled

oil, you can rest assured it’s ready to perform

to be able to help our customers support

no matter how rigorous the demands, such

this reputation.

as driving in stop-and-go-traffic, taking
repeated short trips, or towing a tra