Six Star Magazine Six Star Magazine Winter 2011/2012 | Page 16
NEWS
SUBARU ONLINE:
MAXIMUM MOBILITY, COMPLETE CONNECTIVITY
As part of our continuing commitment to
and improved location-based services to help
offer customers the features they need — both
you locate dealers and used vehicles based
inside and outside their cars — Subaru has
on your current location. For those with tablet
vehicle window stickers and other marketing
recently introduced changes to the online
devices, we have reduced the site’s reliance
materials so that customers can save the
user experience. These changes are designed
on Flash® animation and have incorporated
bookmarks to their mobile devices for quick
to keep pace with the latest technology and
gesture support — users can now swipe and
and convenient future access. Look for an
give customers access to key information
click to view photos and information related
exciting, new QR code innovation from
when and where they need it.
to the full line of Subaru vehicles.
Subaru at the next Canadian International
First, our website at subaru.ca has
Next: QR codes. Over two years ago,
they’re everywhere.
We will continue to provide QR codes on
Auto Show in Toronto this February.
been redesigned to deliver the best
Subaru became one of the very first
possible browsing experience across all
manufacturers to introduce this innovation
tech-savvy, on-the-move group. That’s
platforms — desktop, tablet and smartphone.
on various consumer communications.
why we will continue to explore new
At the time, a small percentage of customers
technologies to deliver the superior online
for mobile devices was released; it now
used the codes for quick and easy access
experience our customers expect.
provides bigger buttons, easier navigation
to a wide range of information — now,
This past July, a new version of the site
SUBARU GEAR IS HERE!
VIEW OUR COMPLETE LINE OF
MERCHANDISE AT SUBARU.CA
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We know that Subaru drivers are a
www.subaru.ca