Six Star Magazine Six Star Magazine Winter 2010/2011 | Página 4

Welcome to the latest edition of Six Star,
the magazine devoted to Subaru
owners across Canada. Inspired by the
introduction of the latest Subaru Impreza
WRX STI – a purebred performance car,
we think you’ll agree – we have themed
this “the Performance Issue.”
This theme is also inspired by our recent
successes as a company – successes that
we must share with all our customers
because you have helped make all of
our cars, including the WRX STI, more
customer-focused than ever before.
But let me step back a bit and
introduce myself. It’s been a little over
six months since I began my tenure as
the Chairman, President and CEO of
Subaru Canada, Inc. and it’s certainly a
very exciting time to be here.
This is actually my second posting to this
fantastic country; from 1995-98, I assisted
the former President of Subaru Canada and
was also the Executive Coordinator, Field
Operations. At that time, our annual sales
volume in Canada was around 4,200 units
as compared to our current sales of more
than 24,000 vehicles as this issue goes to
print. And we're on track to exceed 27,000
units by the end of 2010. So you can see
why the chance to return to Canada was an
opportunity I couldn’t refuse!
Canadians have really embraced the
idea of a unique vehicle lineup that
offers a blend of excitement, efficiency,
safety, quality and reliability – in all
seasons and under all possible road
conditions. In fact, with our proven

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all-wheel-drive technology, Subaru
vehicles are particularly well-suited to
the Canadian climate, from the rainy
weather of the west coast to the snowy
roads of the eastern provinces. But we
have worked hard to ensure our lineup
is equally as attractive when the sun is
shining and the weather is warm.
Advancements such as our PZEV
equipment – as well as the comfort,
style and performance found in every
vehicle in our fleet – are proof that
we’re on the right track. The brand new
2011 Subaru Impreza WRX STI 4-door is
just the latest example of a vehicle that
brings together all of these attributes
to create a true driver’s car that inspires
confidence at every turn.
While we are certainly enjoying the
positive response from consumers, I can
assure you that we will not rest on our
laurels in the least, particularly when it
comes to performance and safety. Our
intention is to continue to build vehicles
that will resonate with drivers who value
their time behind the wheel.
In fact, we have been turning to
Subaru owners more and more in the
recent past, gathering opinions of our
products and using this knowledge to
drive future product development. This
process has already proved invaluable;
just consider the new vehicles we have
introduced over the past four years
such as the Impreza, the Forester and,
last year, the completely redesigned
Legacy and Outback.
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