Six Star Magazine Six Star Magazine Winter 2010/2011 | Page 22

MODEL LINEUP

A CLOSER LOOK AT AN
AWARD-WINNING LINEUP

Since first starting to sell vehicles in Canada in 1976, Subaru
has gained popularity with each passing year. Of course, this
hasn’t happened by chance: The automotive industry is filled
with smart competitors and quality vehicles, so it has meant
that Subaru has had to forge its own path and offer Canadians
a completely unique experience behind the wheel.
While the early years were all about convincing people
of the benefits of the SUBARU BOXER engine and Subaru
symmetrical full-time All-Wheel Drive, that message has come
through loud and clear. In the recent past, the focus of the
product development department has been to improve and
refine these proprietary technologies. Meanwhile, the Subaru
research department has been hard at work, asking our
customers what they liked and didn’t like about their vehicles.
As a result, the current generation of Subaru cars and SUVs
is the most customer-centric in the history of the company.

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So it’s little wonder that the accolades and awards have been
pouring in of late, from customers, critics and experts alike.
For example, all of the 2010 models received a Top Safety
Pick1 by the Insurance Institute for Highway Safety (IIHS).
In addition, Subaru earned awards at the annual
Automobile Journalists Association of Canada (AJAC) Car
of the Year competition in both 2009 and 2010. Earlier this
year, the 2010 Subaru Outback was named the Canadian
Utility Vehicle of the Year, beating out 14 other competitors
for the title. For 2009, the Subaru Forester was named Best
New SUV/CUV under $35,000.
To fill out the trophy case even more, the Automotive Lease
Guide (ALG) named Subaru as the Best Mainstream Brand
for 2010 and we are now the fastest growing Japanese auto
manufacturer as well. Read on to take a closer look at some
more vehicles within the award-winning Subaru lineup.