Six Star Magazine Six Star Magazine Winter 2008/2009 | Page 8

NEWS
REACHING FOR THE

STARS
How customer feedback has
helped us achieve excellence

TAKING OUR

COMMITMENT

TO THE STREETS

Since spring 2006, the employees
of Subaru Canada have brought
our eco-friendly initiatives to the
streets – literally. Several times each
year, a small group of Subaru folks
walk the streets in our immediate
neighbourhood (close to Highway 401)
and collect bags of discarded garbage.

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Similarly, Subaru Canada also
participates in the city of Mississauga’s
LitterNot Program and is responsible for
garbage removal three times per year
along a 2.5-km stretch of municipal road
in our neighbourhood.
In keeping with other areas of the
Subaru organization, we are committed
to improving the conditions of our
environment through our daily operations
and the conditions of our community
through programs such as these.

With more and more Canadians relying
on the Internet to find information about
cars, it’s vital that a manufacturer’s
website is both fast and user-friendly.
Recently, the Subaru Canada site
proved to be just that, earning the highest
ranking in customer satisfaction in a J.D.
Power manufacturer website survey. But
this distinction is for our customers as
much as it is for us; after all, you provided
the feedback needed to bring about
improvements to our website.
The survey looked at four key
components that affect customer
satisfaction: content, appearance of the
website, ease of navigating through the
website and the speed at which pages
load. In the 2008 survey, www.subaru.ca
ranked highest overall among 25 auto
manufacturer sites.
While the study found that customer
satisfaction with manufacturer websites
had decreased for the second consecutive
year, the Subaru site went in the opposite
direction, going up by 73 index points on
a 1,000-point scale to earn an overall
score of 840.
In order to continue our success, we
have set up a special page for readers of
Six Star: www.subaru.ca/webthoughts
where you can share your thoughts and
ideas about our website. We encourage
our customers to continue visiting
www.subaru.ca and provide us with
any feedback on how to improve even
more in the future.