Six Star Magazine Six Star Magazine Winter 2008/2009 | Page 4

Photo: Aldas Minkevicius

BEHIND THE WHEEL

Katsuhiro Yokoyama

President and CEO, Subaru Canada

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If someone were to ask me what inspires
all aspects of our business – from our
dynamic product development division
in Japan to our strong and responsive
team members at Subaru Canada and
throughout our Dealer network – it
would be our ongoing quest to deliver
a distinctive Subaru experience for our
customers, employees and community.
Like our customers, we pride
ourselves on being a little curious,
youthful of spirit and prone to take the
path less traveled. These traits have
enabled us to drive innovation, take bold
steps and deliver the right vehicles to
like-minded people. These vehicles are
exceptionally fun-to-drive and feature
innovative engineering, all-weather/
all-road versatility and top-notch safety
standards. Armed with all these advances,
Subaru vehicles are quickly forging a
reputation for creating a tremendous
amount of driving confidence.
Delivering such products is a top
priority, but so too is ensuring that our
customers experience a high level of
satisfaction at all times. We strive to
support a personable, efficient and
reputable Dealer network. We also support
a responsible and holistic approach to the
environment, a philosophy that takes into

account all our business practices and the
entire lifecycle of all our products.
This way of doing business proves
that we are committed to making your
experiences as a Subaru customer better
now and in the future.
At Subaru, we of