Six Star Magazine Six Star Magazine Summer 2006 | Page 4

WELCOME

behind the wheel

Katsuhiro Yokoyama
President, Chairman & CEO
Subaru Canada, Inc.

Place of birth: Tokyo, Japan
Education: University Graduate, Western History Major
Career:
1980-2005: Fuji Heavy Industries (Subaru’s Parent
Company) - various positions in the areas of purchasing,
secretarial office, sales, marketing and promotions
October 1, 2005: Subaru Canada, Inc. Chairman,
President & CEO
Hobbies: Golf, skiing, reading, shogi (Japanese Chess)
Favourite colour: Green!

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If I were to choose a colour for this edition of Six Star, it would most definitely be
green! Green is the colour of life. Just think back to how rejuvenated you felt in
April and May when everything outdoors seemed to come alive again. Trees and
shrubs began to bud, spring flowers popped from the ground, and everything
turned beautiful shades of green.
It is no wonder then that green is the colour that inspires our environmental
consciousness and it is that concern for the environment that is the prevailing
theme throughout this magazine.
You may not realize just how extensively Subaru has embraced the need to
protect this planet for future generations, but after reading this edition of Six Star,
you will realize that we are “green all over.”
On page 14 you will read about the Subaru B5-TPH, which uses a combination
of an electric motor and an internal combustion engine, and the purely electric R1e
concept car. You will also read about the environmentally friendly enhancements
Subaru has already made to a number of vehicles in the 2006 line-up.
Since thinking green does not stop in the driveway, in this issue you will also read
how to “green” your home with simple, effective yet inexpensive steps you can take
to save [ۙ^Hۈ][]Y\