Welcome to the Subaru Six Star magazine 2014 summer
edition. On many fronts, this is shaping up to be an exciting
year for Subaru Canada, Inc. There will be sensational new
model introductions and at the same time we’re celebrating
numerous awards recognizing the achievements of our current
models. Finally, we’re also achieving remarkable sales results.
Such success comes about from practicing proven design,
engineering and manufacturing principles that have become
the cornerstone of the Subaru brand. The four pillars of
Subaru’s success – safety, versatility, performance and
durability -- give shape and substance to the unparalleled
driver and owner experience that Subaru Canada strives
to deliver day in and day out.
We are very pleased that 2013 was a history-making sales
year for Subaru Canada. We sold a record 36,760 vehicles
from coast to coast, making us the country’s fastest-growing
Japanese automaker. That trend is continuing in 2014.
New models have added to the excitement surrounding
Subaru and you can learn about them here in Six Star. Please
read about Subaru’s very first hybrid power plant, now in the
XV Crosstrek, with its advanced fuel saving and emissionreducing technology. There is also the thrilling all-new 2015
WRX and WRX STI, which became available in our showrooms
this spring. The 2015 BRZ Aozora Edition adds even more
excitement to this trendsetting sports car. And in July 2014,
get ready to welcome the all-new 2015 Subaru Legacy (still the
only car in its class with standard all-wheel drive) and the 2015
Subaru Outback. Both will be available with Subaru’s awardwinning available EyeSight™ technology. In addition, the all-new
Legacy will also feature the next generation EyeSight™ system
as part of its enhanced driver-assistance technology.
As enthusiastic as we are to launch all these great new
models, we are also very honoured by the safety and value
awards current models are receiving (see expanded story on
page 38). For example, the Insurance Institute for Highway
Safety (IIHS) has once again named the Forester, Legacy,
Outback, Impreza and XV Crosstrek Top Safety Picks. This
is the fourth year in a row (2010-2013) that these vehicles
received this prestigious ͅ