Welcome to the 2013 Edition of Six Star Magazine
Subaru, the Right Brand for Canadians
Welcome to the second edition of the new and improved Six Star
Subaru was the only automotive manufacturer to receive an IIHS Top
magazine – the publication specially designed and written to help Subaru
Safety Pick award for all models. This is the fourth consecutive year
owners get the most out of their vehicles, and their lives. The theme of
(2010-2013) that Subaru has earned this distinction - something no other
this edition is active sports.
manufacturer can claim, and something we intend to work very hard to
continue in the years to come.
With the warm weather taking hold across the country, more and
But there’s more to Subaru than just new vehicles and new technology.
more of us will be heading out to enjoy our favourite summer activities.
And I’m pleased to announce that more people than ever before will
As a company, we also believe in supporting the communities that we
be enjoying this summer in a new Subaru. That’s because we set a new
call home and inspiring our people to live a healthy, active lifestyle. That’s
record in 2012 with more than 31,000 units sold across Canada. I’m
why I’m proud to announce the expansion of several core initiatives we
happy to welcome all the new members to our extended Subaru family
started a few years back.
In 2013, our sponsorship of the Subaru IRONMAN triathlon has
and I hope that the articles in this edition of Six Star magazine will help
expanded into Quebec with a new event at Mont Tremblant. This new
you make your Subaru driving experience a truly memorable one.
race joins others scheduled for Whistler, B.C. and Muskoka, Ontario – as
Speaking of new, this year Subaru launched the all-new 2014
Forester – the vehicle that puts the sport back in SUV. It offers more
well as many other regional triathlons - to make the Subaru IRONMAN
reliability, more safety, more value and more sheer driving enjoyment
series a truly national competition.
Subaru Canada is also proud to continue our sponsorship of Golf Fore
than ever before. No wonder the National Post said it “boasts one of
the best AWD systems in the automotive industry.” You can read more
The Cure – a national charity golf event that raises money for breast
reviews and get lots more information about the all-new Forester
cancer research. Our goal for 2013 is to attract 15,000 golfers to events
further inside this edition.
across Canada with an aim of raising more than $500,000 to help in the
That’s just the start of our new 2014 vehicle introductions. This fall
we’ll also be introducing the new WRX STI Tsurugi Edition which adds
McDonald House with more dealers creating more fundraising events
a whole new level of luxury to the STI’s rally-inspired performance.
And later this year, look for the launch of the new XV Crosstrek hybrid
with its many environmental advantages and innovative new Subaru
So on behalf of everyone at Subaru Canada Inc. and our entire
hybrid technology.
dealership network, I’d like to wish you and your family a happy,
Plus, our innovative EyeSight™ driver assist safety system is now
safe and relaxing year.
being offered in many Forester, Legacy and Outback models. This
available to a broader market.
Another key component of a Subaru is safety. With so many more
vehicles on the road at this time of year, it’s important that we all do our
part to keep Canada’s streets and highways as accident-free as possible.
Mr. Shiro Ohta,
Chairman, President and CEO
Subaru Canada, Inc.
That’s why safety is a top priority that goes into the design, testing and
manufacturing of every vehicle we make. So much so that again in 2013
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