Six Star Magazine Six Star Magazine 2013 | Page 34

I

t started with a handful of
Subaru enthusiasts getting
together to swap stories and
check out each other’s cars.

Toronto
Subaru Club

Hyper Meeting celeb

A decade later, the Toronto Subaru Club’s annual
Hyper Meeting has grown to become one of the
largest one-day gatherings of Subaru enthusiasts
in North America.
With the 10-year milestone ahead, we thought
we’d look back at some of the last decade’s
memorable moments.
HOW IT ALL STARTED

Hyper-Something,” he says. “It’s a cultural thing.
Nobody thinks twice about calling something ‘hyper’
in Japan. They all understand it means it’s going to be
a big event. So we thought it would be cool to bring
some of that Japanese tradition to Canada.”
Seems like they’re not alone. In London, England,
HyperJapan, an annual event, is billed as ‘The UK’s
biggest J-Culture event.’
HYPER MEETING THEN AND NOW

Hyper Meeting started online. Members of the Toronto
Subaru Club (TSC) often share their thoughts and
technical knowledge about all things Subaru via the
club’s online forums. In the early 2000s, some of these
postings started suggesting the idea of everyone
‘getting together’ with their cars in the real world,
not just virtually. So the club’s executive approached
Subaru Canada and asked if they could use the
Subaru Canada enthusiastically agreed and the
Hyper Meeting was born.
WHAT’S WITH THE NAME?
According to TSC president Derek Serianni, it’s a
tribute to Japanese culture.
“Many large events in
Japan are called

remembers Serianni. “We just hung out in Subaru’s
parking lot and checked out each other’s cars. Swapped
later they added a ‘Show & Shine’ to the event and
handed out a handful of awards to recognize members
who made their Subarus unique.
Flash forward to Hyper Meeting 2012 where some
600 people and 400 cars turned out. Trophies
w