Six Star Magazine Six Star Magazine 2013 | Page 34

I t started with a handful of Subaru enthusiasts getting together to swap stories and check out each other’s cars. Toronto Subaru Club Hyper Meeting celeb A decade later, the Toronto Subaru Club’s annual Hyper Meeting has grown to become one of the largest one-day gatherings of Subaru enthusiasts in North America. With the 10-year milestone ahead, we thought we’d look back at some of the last decade’s memorable moments. HOW IT ALL STARTED Hyper-Something,” he says. “It’s a cultural thing. Nobody thinks twice about calling something ‘hyper’ in Japan. They all understand it means it’s going to be a big event. So we thought it would be cool to bring some of that Japanese tradition to Canada.” Seems like they’re not alone. In London, England, HyperJapan, an annual event, is billed as ‘The UK’s biggest J-Culture event.’ HYPER MEETING THEN AND NOW Hyper Meeting started online. Members of the Toronto Subaru Club (TSC) often share their thoughts and technical knowledge about all things Subaru via the club’s online forums. In the early 2000s, some of these postings started suggesting the idea of everyone ‘getting together’ with their cars in the real world, not just virtually. So the club’s executive approached Subaru Canada and asked if they could use the Subaru Canada enthusiastically agreed and the Hyper Meeting was born. WHAT’S WITH THE NAME? According to TSC president Derek Serianni, it’s a tribute to Japanese culture. “Many large events in Japan are called remembers Serianni. “We just hung out in Subaru’s parking lot and checked out each other’s cars. Swapped later they added a ‘Show & Shine’ to the event and handed out a handful of awards to recognize members who made their Subarus unique. Flash forward to Hyper Meeting 2012 where some 600 people and 400 cars turned out. Trophies w