The concept of Sirena Swimwear is to provide luxury, affordable swimwear to everyday women and girls. The brand will feature four different collections with each being based on a different destination. The destinations being, Ibiza, Iceland, Bali and Dubai. The collections will showcase what would be worn at each location. Sirena Swimear will also cater to different types and styles of our target audience. Meaning, we have focused on creating some girly and some grunge pieces in order to be able to cater to everyone’s swimwear needs and personal styles.