Sirena Swimwear Sirena Swimwear | Page 103

As I have come to the completion of my final major project, I have many things to reflect upon and evaluate. My business idea was to create a stand-alone swimwear brand with destination based collections. Throughout the duration of my project, my business idea has evolved as I have made decisions to develop my initial idea. For example, I made the decision to not include a travel blog on my website as I thought it would be too much work and I wanted to spend more of my time on other details to perfect everything that I was doing and to not stretch my time. Also, as time went on, my idea developed into having two sides, which were girly and grunge.

I believe that my idea was good as I have not seen the idea anywhere else and I feel that it is unique and could fit into a gap in the market. I have made several important decisions throughout the duration of my project like, what platform to present my work on. I decided to use Joomag as I have used it before and I feel comfortable using it. Also, I feel that I can be creative with Joomag and play around with layouts. Another decision I made was whether to create a sketchbook. Sketchbooks can be extremely time consuming and I wasn’t sure if I would have time to complete all of my other work if I completed one. However, I think a sketchbook is a good way to display creativity and get inspiration so I chose to make one.