Sir John Deane's Programme of Study 2019/20 Programme | Page 49
Business Studies
STUDY LEVEL CONTACT DETAILS
A level Lisa Berry, Head of Department
[email protected]
Have you ever wondered why mobile phone tariffs are complicated? Or why Coca Cola is
the biggest selling soft drink in history? And why McDonalds, the home of the hamburger
and high fat foods, is now selling salads... that’s business! Business Studies at Sir John Deane’s
will teach you the theories behind successful businesses and explore companies such as
Google, Apple and Tesco. This course will interest budding entrepreneurs as you develop
your knowledge of how businesses are organised, structured, financed and operated.
What will I study? Co-curricular activities? Where might it lead?
Business Studies is a dynamic
combination of economics,
marketing, accountancy,
administration and law. In the
classroom there is plenty of debate
and lively discussion. You will
learn about starting up a business,
the risks and rewards, budgeting
and cash flow through to how to
manage strategic changes within
multinational businesses. You will
also address the four functional areas
within business – marketing, finance,
human resources and managing
operations. Students will also put
their knowledge gained to good
use studying business strategies
for success and the leadership and
cultu re within companies. There is no
coursework involved – all modules
are assessed by examination. Extracurricular activities within the
Business department include the
opportunity to enjoy visits to industry
both in the UK and overseas, to
be able to apply theory to real life
contexts. For example, Business
students have visited New York
to investigate the difference in
marketing techniques used by Merlin
Entertainment in the UK and the USA.
Closer to home, students have visited
the Trafford Centre to investigate
strategies needed to ensure the
business remains successful and
competitive in a saturated market. The majority of students go on to
university, where Business represents
the largest single subject in the
university sector.
For potential employers, Business,
with its broad study base and
balance of numerical and written
skills, is an ideal foundation for
the recruitment of students for
managerial positions and offers all
the skills employers have recently
said are lacking in new recruits.
Students are also offered the
opportunity throughout their studies
to attend business conferences
hosted by senior examiners together
with guest speakers from the
business world.
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