Sir John Deane's Course Prospectus 2018 1 Sir John Deane's_Courses | Page 52

BTEC Business Subsidiary Diploma (Single Option, equivalent to 1 A– level)
Course Breakdown
Course Summary
Exam Board is Pearson Edexcel
BTEC Level 3 Subsidiary Diploma in Business Studies.
Unit Content Mode of
Assessment
Unit 1 The Business Environment. Coursework
Unit 2 Business Resources. Coursework
Unit 3 Introduction to Marketing. Coursework &
Marketing Plan
Unit 4 Business Communication. Coursework
Unit 9 Creative Production Promotion. Coursework &
Promotional Plan
Unit 36 Starting a Small Business. Business Plan &
Market Research
Presentation
Opportunities in the Subject Creative Production Promotion.
The Business Environment. The aim of this unit is to give learners an opportunity to
learn about the promotional mix and the related topics
of buyer behaviour and branding, before going on to
design their own small-scale promotional campaign.
The aim of this unit is to give learners the fundamental
knowledge of a range of business organisations and
the many factors that shape the nature of organisations
operating in an increasingly complex business world.
Starting a Small Business.
This unit introduces learners to the resources that
businesses require to operate on a daily business and
begin to understand the basics of accountancy. Learners will begin to understand the skills needed
to set up and run a business and the regulations that
need to be complied with. You will have the opportunity
to prepare a detailed business plan for your own
business idea.
Introduction to Marketing. Suggested Preparation for September
Business Resources.
You will evaluate the marketing activities of different
companies and produce a list of ‘Market Leading
Marketers’. You will produce a report describing,
comparing and evaluating the marketing activities of
two companies in relation to their own products.
Read Chapter 1 of “BTEC Business: Book 1: Level 3”
by John Bevan; Helen Coupland-Smith; Rob Dransfield;
Catherine Richards.
Business Communication.
In this unit you will investigate the information and
communication methods used at The Trafford Centre.
This will include individual work describing types of
information, where the information originates from and
the purpose of the information. All tasks are related to
research carried out on The Trafford Centre and how they
manage and communicate information.
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