BRIEF
THE BRIEF
Create an ad-free, non-commercial, unofficial, collective
magazine about interesting people.
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PROPOSITION: By people. About people. To people.
TARGET AUDIENCE
TONE OF VOICE
Everyone who do not like adverts in
magazines.
DIY (Do It Yourself) ‘charm’.
Creative people who are looking for
other artists to collaborate.
Photographers, illustrators, writers,
bloggers, designers who are looking
for a visual space to articulate their
view, style and opinion.
SIP
A visual space free of formal design
rules and visual expectations.
Less concern about page layout, typography, than about representing a
particual character to a communinity
of like-minded individuals.
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