Single Malt Whiskey Market to Grow at a CAGR of 6.72% at 2020 Single Malt Whiskey Market 2020 | Page 7
Exhibit 38: Impact of drivers and challenges
Exhibit 39: Visitors to distilleries in Scotland 2012-2015 (millions)
Exhibit 40: Bacardi: Product overview
Exhibit 41: Beam Suntory: Product segmentation
Exhibit 42: Brown-Forman: Product segmentation by revenue 2015
Exhibit 43: Brown-Forman: Geographical segmentation by revenue 2015
Exhibit 44: Diageo: Business segmentation 2014
Exhibit 45: Diageo: classification of the products, leading markets, and growth rate and price category
2014
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