Singapore Tamil Youth Conference 2018 Toolkit Toolkit 2018 Final | Page 35

○
○
The profit element still
continues to hinder local TV and
radio from lending their
complete backing to locally
produced works.
Building an infrastructure for
the industry
○ Publicizing
internationally,
especially in South India (Tamil
Nadu) is an issue because the
technical quality of Tamil
Singapore short films is not up
to par compared to films
produced there. Local films currently released by
some
production
houses
emphasise more on commercial
viability rather than furthering
the art of filmmaking in
Singapore
○ The profit element continues to
hinder both the local media
industry as well as production
houses from investing fully into
new filmmakers
Building the Audience Base
○
To put out content, one needs a fan
following or support base.
■ “We have many artistes with a
few among them with good
talent and standards but not the
audience base, patronage nor
public interest to sustain their
performances, let alone their
professional viability as artistes”
(Rajan, 2018)
■ If films were to secure a
consistent and sizeable audience
base that can be reliably tapped
on to support local films, young
filmmakers will be more
encouraged to take the plunge
into releasing their own films
■ Established film houses and
media companies can possibly
pool resources together to build
up an audience base
■ Without a sustainable audience
base, the government and other
stakeholders will be unwilling to
invest in infrastructure to
support local films
32