Having a designated primary
spokesperson aids in all 3 dimensions
of the crisis communication
framework. All press releases and
statements go through
that one channel: meaning
increased speed (no figuring
out who should be putting out
the info or getting approvals), less
incorrect information because
stakeholders know where to check
if they experience conflicting information,
and minimal time to
get the communication channels
activated because they are already
familiar with them.
To bring this full circle, by the time a crisis
hits it is too late to start trying to remember
the tips noted throughout this article.
Have a crisis management plan put together
as soon as possible if your company
does not already have one. And if it already
has one, make sure it stays updated
and tested to some extent so that it can
shine through the darkness that crises
bring.
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