Sincerus Solutions August 2020 - Page 23

Having a designated primary spokesperson aids in all 3 dimensions of the crisis communication framework. All press releases and statements go through that one channel: meaning increased speed (no figuring out who should be putting out the info or getting approvals), less incorrect information because stakeholders know where to check if they experience conflicting information, and minimal time to get the communication channels activated because they are already familiar with them. To bring this full circle, by the time a crisis hits it is too late to start trying to remember the tips noted throughout this article. Have a crisis management plan put together as soon as possible if your company does not already have one. And if it already has one, make sure it stays updated and tested to some extent so that it can shine through the darkness that crises bring. SINCERUS SOLUTIONS | RECRUITING & STAFFING SOLUTIONS 23