Sincerus Solutions August 2020 - Page 21

TIPS FOR CRISIS COMMUNICATION TIPS FOR BETTER CRISIS COMMUNICATION By Staff Writers Companies can never be too prepared for crisis management; by the time a crisis hits it is too late to begin preparing! Communication is one of the most important dimensions of crisis management because of the natural human tendency to turn to fear and panic when a crisis hits. Communication gets the necessary information out to the people who need it so they can take action and resolve the crisis as fast as possible. Unsuccessful or poor communication during a crisis can prolong the crisis or increase the negative effects of the crisis, which will most likely not go unnoticed by stakeholders and has the potential to permanently tarnish a company’s reputation. See below for important tips on better crisis communication. SINCERUS SOLUTIONS | RECRUITING & STAFFING SOLUTIONS 21