TIPS FOR CRISIS COMMUNICATION
TIPS FOR BETTER
CRISIS COMMUNICATION
By Staff Writers
Companies can never be too prepared
for crisis management; by
the time a crisis hits it is too late to
begin preparing! Communication is
one of the most important dimensions
of crisis management because
of the natural human tendency to
turn to fear and panic when a crisis
hits. Communication gets the necessary
information out to the people
who need it so they can take
action and resolve the crisis as fast as possible. Unsuccessful
or poor communication during a crisis can prolong the
crisis or increase the negative effects of the crisis, which
will most likely not go unnoticed by stakeholders and has
the potential to permanently tarnish a company’s reputation.
See below for important tips on better crisis communication.
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