Simply Elevate November 2014 | Page 8

Virginia Full Figured Fashion Week (VF3W) is a week long event that focuses not only on fashion but the health and empowerment of full-figured women. We seek to reach this goal by providing an opportunity for businesses that cater to full-figured women to showcase their products and services. Research has shown that in 2001 nearly 40% of American women were considered “plus size” or “full-figured” and the trend has risen steadily over the past ten years. Like all women, the full-figured community desires flattering, fashionable clothing that is affordable and easily accessible. Some events that were planned: · The Curves & Cocktails launch party · Poetry Showcase featuring the east coast’s top poets · Empowering workshops, seminars and panel discussions on the fashion industry · Informational booths providing screenings and resources on women’s health care issues · 2 runway shows featuring ALL full-figured models showcasing styles by emerging designers · The Diva’s Closet shopping fair ...and so much more!! 8 www.simplyelevate.com