Silver and Gold Magazine Winter 2016 | Page 28

silvergoldmagazine.ca MONEY MATTERS NEW SCAM ALERT: GIFT CARDS Just when you think thieves and hackers have dreamed up every possible way to scam money from you, think again! There’s yet another scam to be aware of and it involves the previously innocent gift card. Now crooks are going after your gift card balance. One day you’ve got a substantial balance and the next time you go to use it, it’s at a zero balance. Thieves target gift card display racks, grab a stack of gift cards, snap a photo of the back of the card or jot down the card nu mbers in the store and wait for the cards to be activated. They then call to find the available balance and go online shopping. It’s not only frustrating, it’s the height of violation. We’ve got important tips to help protect you! Important Tips to Prevent Gift Card Fraud • Only purchase gift cards that are sold from behind a counter by a salesperson, not on display racks. Have the store cashier scan the gift card in front of you. This will guarantee that your card is valid when you buy it and that it reflects the balance you just charged it with.   • Scammers know that gift cards are a common present during the holidays and are prepared to scam you right after the holidays. This year opt for cash, a check or another gift instead of gift cards. • Do not buy gift cards that are being sold on auction or exchange websites. Since this is a large source of gift card EMAIL FRAUD ALERT Banks will NEVER send you an email. If unsure, simply “hover” your mouse pointer over the highlighted area, and you’ll see that it’s a scam by the address it reveals, without having to actually “click” on it. fraud, these cheap gift cards may well be worthless to you, and there’s a good chance they are stolen, counterfeit or used.  • Buy gift cards directly from the store issuing the gift card or from their secure retailer’s website. If you do buy a gift card online, make sure you buy it from the place where you plan to use it. • When purchasing gift cards, carefully examine both the front and back of a gift card before you buy it. If you can see a PIN number, put the card back and get a different one. If a gift card looks like it could have been tampered with, don’t buy that gift card. • Your receipt is your proof of purchase as long as there is money stored on the gift card. Since many retailers can track where the gift card was purchased, activated and used, if the card is stolen, some retailers will replace the card for you if you have your receipt. • If a retailer offers registration of your gift card on their website, use this benefit straight away. Although not all stores offer this option, you can uncover any misuse of your gift card sooner and report it more quickly. Another safe option is, instead of buying gift cards visit a store and buy gift certificates for that particular. It is law now in Canada that they must never expire. • - With thanks to www.beenverified.com for this important fraud alert. 28 More articles, recipes & events online: www.silvergoldmagazine.ca