Silver and Gold Magazine Summer 2014 | Page 29

Lidocaine available as a Topical Pain Relieving Cream – By Haidita Celestine Many Canadian seniors may be suffering pain needlessly according to Rowan Hamilton, Research Director of Humn Pharmaceuticals of Winnipeg. Hamilton asserts that “despite the fact that Lidocaine is on the World Health Organization’s list of Essential Medicines, most people are unaware of how well it relieves a wide range of pain conditions.” For those who know Hamilton, a herbalist, wholistic dermatologist, student of Traditional Chinese Medicine and a graduate of the School of Herbal Medicine in England, it may come as a surprise to hear him promoting a synthetic drug. Hamilton notes, however, that the only naturally occurring local Anesthetic is cocaine. In the late 1880s cocaine was the first local anesthetic used in dentistry and an improvement on the previous approach: copious amounts of alcohol. Lidocaine, however, became the dentist drug of choice when it was made commercially available in the late 1940s. The most significant difference between Lidocaine and earlier local anesthetics is its stability in water; that allows it to remain near the point of administration so its numbing effects remains close to where it is applied. Further, Lidocaine was the first amide-type local anesthetic; until its discovery local anesthetics were all “esters”. “Ester type anesthetics are much more likely to cause allergic reaction compared to the amide-type local anesthetic,” says Hamilton. “All that, is a long way of saying that Lidocaine acts as a nerve block to prevent pain signals not only from travelling to the brain, but from being initiated at all. And it does that without addiction, fewer unwanted side effects and much fewer allergic reactions.” The American Geriatrics Society has also recognized the value of Lidocaine. In their 2009 Clinical Practice Guideline on persistent pain, they strongly recommend that “all patients with localized neuropathic pain are candidates for topical Lidocaine.” “I’m very happy to be associated with Humn Pharmaceuticals,” says Hamilton. “Humn created TPR20 topical Lidocaine cream to ensure people have access to this proven, safe and effective pain reliever. Go Humn!” •