To state that creativity is the life-wire of advertising regardless of its form , is to state the obvious . Creativity is the catalyst that fuels advertising and keeps it alive . However , creativity can only thrive in an atmosphere void of limitations and barriers . As important as creativity is in advertising , particularly outdoor advertising , there is no doubt that it can be stifled by various limitations under the guise of regulations or laws .
Cover Story September 2017
To state that creativity is the life-wire of advertising regardless of its form , is to state the obvious . Creativity is the catalyst that fuels advertising and keeps it alive . However , creativity can only thrive in an atmosphere void of limitations and barriers . As important as creativity is in advertising , particularly outdoor advertising , there is no doubt that it can be stifled by various limitations under the guise of regulations or laws .
other sizes of structures such as 8 sheet , 16 sheet , few bulletin boards and 40 sheet billboard , although 16 sheet and 40 sheet gradually replaced the 8sheet , double and quad crown billboard .
The first 40 sheet billboard was erected at the junction of Apapa and Denton street while the 16 sheet was erected on the wall of Custom Street corner of phonenix lane , number LA 1 and LA 2 respectively .
OUTDOOR ADVERTISING CONTRACTORS ASSOCIATION OF NIGERIA
The need for the establishment of a body to deal with Government became necessary , this was done in order for the body to present a united front against an unnecessary Government control . the association and its f o u n d i n g m e m b e r s r e m a i n e d t h e representative body of the outdoor media for some time until other outdoor operators came on the scene at a later date .
It is worthy to note that advertisers like the Nigeria Tobacco Company Limited , Nigerian Breweries Plc , Guinness Nigeria Limited , Afromedia Nigeria Limited and Railway Advertising Service ( which were the only
Outdoor Advertising companies at the time ) were the company that set up the association known as Outdoor Advertising Contractors of Nigeria .
Before the establishment of Afromedia , all posters dispalyed in Nigeria were printed in the UK but in 1962 , the idea of printing posters locally was considered and consequently a shop was opened .
In 1986 , the word “ Contractor ” was expunge from the associations name because member agreed to setup a code of practice , that will not only stress professionalism but also see to the welfare and conduct of members .
Now known as the Outdoor Advertising Association of Nigeria OAAN , saddle with the responsibility of regulating billboards and all forms of outdoor advertising , and it still does so today .
OAAN has almost two hundred members made up mainly of outdoor advertising companies in the Nigeria selling , owning , operating or providing some kind of service related to outdoor advertising . Its role is to represent its members and to promote the interests of the outdoor advertising industry .
As well as supporting its members and the industry .
LEGISLATION AND POLICIES
Different Countries have different legislation and policies with regard to outdoor advertising . Nigeria is not different even in some countries outdoor advertising had been totally banned . In the United State each state have their own outdoor advertising associations but are affiliate of the OAAA , The Outdoor Association of America .
To state that creativity is the life-wire of advertising regardless of its form , is to state the obvious . Creativity is the catalyst that fuels advertising and keeps it alive . However , creativity can only thrive in an atmosphere void of limitations and barriers . As important as creativity is in advertising , particularly outdoor advertising , there is no doubt that it can be stifled by various limitations under the guise of regulations or laws .
The outdoor advertising industry in Nigeria is still very much under serious threat , irregularities , numerous regulations and multiple taxation are the order of the day . Lot of businesses have suffered and died as a