signage Issue 3, Volume 1 | Page 30

Appointments Guerilla-IMC welcomes Simon Allenberg to its team L eading Out of Home Media Company Guerrilla–IMC has announced the addition of Simon Allenberg to its team. Allenberg will work closely with industry veteran Matthew Palmer on the Business and Site Development areas of the business. Allenberg joins Guerrilla from The Old Shanghai Firecracker Factory, a full service advertising agency based in Johannesburg, to focus on his passion for big brands, big thinking and large format outdoor advertising. “I feel my experience in the creative agency space has given me an in depth understanding of how the initial brief informs the strategy, creative execution and ultimately the media strategy. This experience will allow me to really push the boundary on creative execution and assist in building big brands instead of simply selling space. I believe moving from lead agency to media owner will give me a unique view point in the OOH i n d u st r y,” s ay s A l l e n b e rg . Guerrilla-IMC has been shaking up the out of home industry for the last seven years by thinking differently. Enlisting a traditional creative agency talent is just the latest example of using “guerrilla tactics” to win the hearts and minds of the consumer and bolster the c l i e nt ' s b o tto m l i n e . For more information, visit www.guerrilla-imc.co.za. Creative Spark appoints Felleng Sekha as chairperson of the Board. C reative Spark, the award-winning, specialist digital agency that was recently acquired by M&C Saatchi PLC, has announced it has appointed renowned ICT expert and pioneer, Felleng Sekha, to chair its new board. The Johannesburg and Cape-Town based agency serves an array of local, African and international clients, offering web, app and digital development and design services. Creative Spark also produces high-quality content marketing and production services in the realm of social media for a variety of companies. The agency is also known for publishing the successful suite of online media brands, Memeburn.com, Ventureburn.com, Gearburn.com and others. “We are privileged to have someone of Felleng's calibre and experience as the company's chairperson of the board. It marks another highlight for the company since it was recently acquired by M&C Saatchi PLC last year,” says Matthew Buckland, managing director.. Sekha was one of the pioneers in Africa's ICT public policy and regulation, managing diverse interests and charting a difficult course in achieving policy coherence and consistency. That same intrepid spirit drove her to successfully pursue business opportunities in uncharted territories, resulting in successful implementation of MTN in Nigeria, one of the most complex operational environments in Africa. PUT YOUR VACANCIES AND NEW APPOINTEES AND APPOINTMENT ON THIS JOURNAL FREE 30 SIGNAGE.NG