Appointments
Guerilla-IMC welcomes Simon Allenberg
to its team
L
eading Out of Home Media Company Guerrilla–IMC has
announced the addition of Simon Allenberg to its team.
Allenberg will work closely with industry veteran
Matthew Palmer on the Business and Site Development areas
of the business. Allenberg joins Guerrilla from The Old
Shanghai Firecracker Factory, a full service advertising agency
based in Johannesburg, to focus on his passion for big brands,
big thinking and large format outdoor advertising.
“I feel my experience in the creative agency space has given
me an in depth understanding of how the initial brief
informs the strategy, creative execution and ultimately
the media strategy. This experience will allow me to
really push the boundary on creative execution and
assist in building big brands instead of simply selling
space. I believe moving from lead agency to media
owner will give me a unique view point in the OOH
i n d u st r y,”
s ay s
A l l e n b e rg .
Guerrilla-IMC has been shaking up the out of home
industry for the last seven years by thinking differently.
Enlisting a traditional creative agency talent is just the
latest example of using “guerrilla tactics” to win the
hearts and minds of the consumer and bolster the
c l i e nt ' s
b o tto m
l i n e .
For more information,
visit www.guerrilla-imc.co.za.
Creative Spark appoints Felleng Sekha as
chairperson of the Board.
C
reative Spark, the award-winning, specialist digital
agency that was recently acquired by M&C Saatchi
PLC, has announced it has appointed renowned ICT
expert and pioneer, Felleng Sekha, to chair its new board.
The Johannesburg and Cape-Town based agency serves an
array of local, African and international clients, offering web,
app and digital development and design services. Creative
Spark also produces high-quality content marketing and
production services in the realm of social media for a variety
of companies. The agency is also known for publishing the
successful suite of online media brands, Memeburn.com,
Ventureburn.com, Gearburn.com and others.
“We are privileged to have someone of Felleng's calibre and
experience as the company's chairperson of the board. It
marks another highlight for the company since it was recently
acquired by M&C Saatchi PLC last year,” says Matthew
Buckland, managing director..
Sekha was one of the pioneers in Africa's ICT public policy and
regulation, managing diverse interests and charting a difficult
course in achieving policy coherence and consistency. That
same intrepid spirit drove her to successfully pursue business
opportunities in uncharted territories, resulting in successful
implementation of MTN in Nigeria, one of the most complex
operational environments in Africa.
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