T
he industry have been awashed with
the news of the 10th Poster Awards
organized annually by the Outdoor
Advertising Association of Nigeria OAAN to
showcase the creativity of the sector and
sub-sector that uses the outdoor advertising
platform for their marketing
communications and public enlightenment
engagements.
The event which started a decade ago
precisely in 1997 had faced its own fair share
of hurdles, its greatest was to get the entire
advertising industry to accept the findings,
outcome and the awards in totality.
COWBELL MILK
- Dairy products
33 Larger Beer
- Alcoholic
Pepsi (best ‘em silly) - Non Alcoholic
NESCAFE CLASSIC - FOOD AND Beverages
DIAMOND BANK PAYCARD - Financial
Services
VASELINE(A BOLD NEW LOOK) -Toiletries &
Beauty
products
TOTAL Q5000 SJ
- Automobile &
Accessori
es
UPS - Business Services/ products
MEYER PAINTS
- Chemical & Paints
In 1999, the event could not hold, according
to some industry stalk holders, “it was as if
an idea, a dream was dead or about to die.
But in the year 2000, the event bounced
back with the name OAAN Millennium
Awards. it was well publicized and had an
increased number of entries due to changes
in the mode of entries.
A total of 150 entries were submitted with
about 240 posters considered. The
ceremony witnessed presentation of prizes
to 16 posters adjudged best by the panel of
judges.
at the end of the exercise
FORTUNE BANK GREEN POSTER GOT THE
GRAND POSTER AWARD along with that of
the FINANCIAL SERVICE category
Dairy - PEAK28, WEST AFRICAN MILK
COMPANY
Alcoholic beverages - GUINNESS COUPLE
Non Alcoholic - Malta Guinness
Household personal product - Elephant
Detergent
Automobile -Mercedes E class
Automobile accessories - Michelin MTE
tubeless
Electrical and Electronics - Hitachi Inspired
audio
Tobacco - Benson & Hedges
Fashion, Testiles & Accessories - Wrangler
way of life
Transportation, Tourist & hospitality - Mr.
Biggs
Personal Products - Santex Medicated Soap
The Awards was hosted at the Eko
Le’Meridien Hotels Victoria Island, Lagos
and was sponsored by MTN Nigeria.
After the Poster Awards of year 2000, the
awards was also hosted in 2004, 2006, 2008,
and 2011. *Aside2004,all little was known
Today, the awards is one of the major event
not only in the outdoor advertising sub
sector but the entire Advertising/ Marketing
communication Industry. The awards was
conceived as an avenue to reward creative
ingenuity in poster design. Over the years,
the association had constituted various
panel each year for the awards, members of
the panel are always selected across board
within the marketing communication
industry, members are also selected from
tertiary institution where mass
communication is offered as courses.
When the award started in 1997, it was not
as big in scope as it is today, the 1997 Poster
Awards had five 5 categories .
The second edition of the awards tagged
OAAN annual Poster Awards held at the
Muson Centre Onikan on the 28th of May
1998 and was chaired by Mr. I.S.Moemeke,
the chairman of the Advertising
Practitioners Council of Nigeria APCON
while Alhaji Shettima represented the
Secretary to the Federal Military
Government. The total entry for the 1998
edition stood at 35 in 15 product categories,
9 of the entries were adjudged award
winners.
WINNERS OF THE 1998 EDITION
The Grand Poster Award for that year 1998
was NESCAFE 40sheets Poster.
or documented about the awards ceremony
in the previous years.
Signage vol.1 No2
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