signage Issue 3, Volume 1 | Page 25

T he industry have been awashed with the news of the 10th Poster Awards organized annually by the Outdoor Advertising Association of Nigeria OAAN to showcase the creativity of the sector and sub-sector that uses the outdoor advertising platform for their marketing communications and public enlightenment engagements. The event which started a decade ago precisely in 1997 had faced its own fair share of hurdles, its greatest was to get the entire advertising industry to accept the findings, outcome and the awards in totality. COWBELL MILK - Dairy products 33 Larger Beer - Alcoholic Pepsi (best ‘em silly) - Non Alcoholic NESCAFE CLASSIC - FOOD AND Beverages DIAMOND BANK PAYCARD - Financial Services VASELINE(A BOLD NEW LOOK) -Toiletries & Beauty products TOTAL Q5000 SJ - Automobile & Accessori es UPS - Business Services/ products MEYER PAINTS - Chemical & Paints In 1999, the event could not hold, according to some industry stalk holders, “it was as if an idea, a dream was dead or about to die. But in the year 2000, the event bounced back with the name OAAN Millennium Awards. it was well publicized and had an increased number of entries due to changes in the mode of entries. A total of 150 entries were submitted with about 240 posters considered. The ceremony witnessed presentation of prizes to 16 posters adjudged best by the panel of judges. at the end of the exercise FORTUNE BANK GREEN POSTER GOT THE GRAND POSTER AWARD along with that of the FINANCIAL SERVICE category Dairy - PEAK28, WEST AFRICAN MILK COMPANY Alcoholic beverages - GUINNESS COUPLE Non Alcoholic - Malta Guinness Household personal product - Elephant Detergent Automobile -Mercedes E class Automobile accessories - Michelin MTE tubeless Electrical and Electronics - Hitachi Inspired audio Tobacco - Benson & Hedges Fashion, Testiles & Accessories - Wrangler way of life Transportation, Tourist & hospitality - Mr. Biggs Personal Products - Santex Medicated Soap The Awards was hosted at the Eko Le’Meridien Hotels Victoria Island, Lagos and was sponsored by MTN Nigeria. After the Poster Awards of year 2000, the awards was also hosted in 2004, 2006, 2008, and 2011. *Aside2004,all little was known Today, the awards is one of the major event not only in the outdoor advertising sub sector but the entire Advertising/ Marketing communication Industry. The awards was conceived as an avenue to reward creative ingenuity in poster design. Over the years, the association had constituted various panel each year for the awards, members of the panel are always selected across board within the marketing communication industry, members are also selected from tertiary institution where mass communication is offered as courses. When the award started in 1997, it was not as big in scope as it is today, the 1997 Poster Awards had five 5 categories . The second edition of the awards tagged OAAN annual Poster Awards held at the Muson Centre Onikan on the 28th of May 1998 and was chaired by Mr. I.S.Moemeke, the chairman of the Advertising Practitioners Council of Nigeria APCON while Alhaji Shettima represented the Secretary to the Federal Military Government. The total entry for the 1998 edition stood at 35 in 15 product categories, 9 of the entries were adjudged award winners. WINNERS OF THE 1998 EDITION The Grand Poster Award for that year 1998 was NESCAFE 40sheets Poster. or documented about the awards ceremony in the previous years. Signage vol.1 No2 25